Online Marketing Success Formula Revealed

In order to be effective in your online marketing efforts, it is vital that you know and understand the formula for success.  Once you have a proper understanding, you can then use it as a guideline to assist you in keeping on track in your marketing.

Here’s the magic formula:  TRAFFIC –>LEADS –> CONVERSIONS

So basically, you want to take all your traffic and turn it into leads.  Then you want to take your leads and turn into conversions…converting them from lead to buyers.

But in order to make the most use of this formula, you must have a system in place.

The first component of your online marketing system is a lead capture page.
The purpose of a lead capture page is to acquire the contact information of your visitor.

How this typical works is that a visitor will come to your page looking for information.  When they land your page, they will come across your offer in which you request their contact information in exchange for the information that they are seeking.

So your lead capture page is what turns your TRAFFIC –> LEADS.  This page where you want to send all of your traffic.

The next component of your online marketing system is your online “real estate”.  This is a website or webpage that your visitor is taken to after they have become your lead.  So it’s on this page that your lead receives the information that they opted into your list for.

There is another component in your online marketing system that branches of the lead capture page.  This is a system of itself called an autoresponder.

Your autoresponder will be used for two important things:
1. Store all the contact information for your leads
2. Automatically send emails to them

By storing all your contact in your autoresponder, you are building a list.  And with this list, you can market to for the rest of time.

The purpose of sending emails is to build relationships with your leads.  People buy from those who they like and trust.  So by providing valuable content through your emails, you will earn the trust of your leads.

And by keeping in contact with them, you create additional chances to convert them to buyers in the future when you are ready to promote future offers.  And by using an autoresponder, you can basically do this one autopilot.

The last component in your online marketing system is your “offer page”.  This can be the page that your lead is sent to after they receive the information that they opted-in for.

But most often, it is the page that the lead is sent to after then opt-in and is in the form of a sales letter that promotes your product, service, team, etc.  In that scenario, the autoresponder emails contain the information that the lead is requesting.

So this your offer page turns for your LEADS –> CONVERSIONS.

As an online marketer, you can put each piece of this system into action separately.  You can build a capture page, link it to an autoresponder, and then can create a sales letter for your product, service, business, etc.

Or you can use an mlm marketing system that has all three incorporated.

The advantage of using an mlm marketing system is that everything is already done for you in form of templates.  All you have to do is modify them to your specific needs.

So my friends, that is your formula.  Turn you traffic into leads.  And turn your leads into sales.  And if you keep this formula at the forefront of your mind, you will be well on your way to successful online marketing.

Your Couch In Success,
Nate Falconer
“The Magna Cum Laude Marketer”