Reason 1: Lack of know, like, and trust
For a lot of people, the internet is still a scary place. And when it comes to a person pulling out their credit to make a purchase of your product or services, your prospect must trust you enough.
So how do you build trust?
Through providing valuable content to them prior to asking for the sale. Your content needs to have a factor of authenticity to it.
People do business with “real” people.
Reason 2: Poor understanding of true target market
If you try to target everyone, you will get nowhere.
Everyone is not your target market. In fact, your most profitable target market is likely to be much smaller than you realize.
Reason 3: Poor target market locating
Understanding what to say is one of the most important aspects of your business. But if no one is listening to you, then you’re wasting your time. This is why having a true understanding of where your audience hangs out is IMPERATIVE to your business!