The False Hope of Online Marketing

Saturday, May 22nd, 2010 at 3:13 am

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There is a misconception in the network marketing community that once you get online and start marketing that you no longer have to talk to people. All you have to do is set up your marketing funnel, start generating leads, and people will sign themselves up.

This couldn’t be farther from the truth.

Successful online marketing is still about building relationships. What marketing online allows you to do is leverage your relationship building efforts.

Remember, the biggest reason why a person will join a particular organization is because of the individual that introduced them to it. People join people. And those that join your organization without connecting with you first are way more likely to jump ship when “something better” comes along.

So while building your marketing campaigns, funnels, and/or systems remember to keep relationship building as a top priority.

Because effective online marketing is high-tech meets high-touch.

Yours In Success,
Nate Falconer
“The Magna Cum Laude Marketer”